THE WALL STREET JOURNAL MEDIA KIT

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Affluence

WSJDN: Reach An Affluent & Influential Audience
$1,374,927 Average HH Net Worth
$1,100,349 Average Investable Assets

One of the Highest Average Household Income of All Financial News & Information Sites
Barrons.com $279,596
The Wall Street Journal $252,352
Forbes $240,163
The Wall Street Journal Digital Network $239,640
NYTimes.com $233,620
MarketWatch $227,113
Reuters $223,110
Business Week $215,441
CNNMoney $213,144
Yahoo! Finance $212,308
Motley Fool $208,454

Largest Reach of Millionaires
WSJDN 1,380,000
Yahoo! Finance 1,219,000
NYTimes.com 1,038,000
CNNMoney 856,000
Bloomberg.com 638,000
Forbes 405,000
BusinessWeek.com 372,000
TheStreet.com 362,000
Fool.com (Motley Fool) 289,000

2009 Mendelsohn Affluent Head of Household Survey, HHI $100k+

Revised on: 2010-01-08

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