THE INTERSECTION OF INFLUENCE AND WEALTH.
> WSJDN Product Suite
The Wall Street Journal
WSJ.com provides our elite, loyal audience with the highest quality content, engaging readers with up to the minute, need to know information critical to success in their business and personal lives.
MarketWatch.com is the leading online financial-news publisher, providing an affluent and well-educated audience with up-to-the-minute business news, market information and insightful commentary.
Barrons.com is the site of America's premier financial magazine, providing daily market insight, information, and exclusive features from the same sophisticated voice investors have trusted for nearly a century.
Click here for more information.
SmartMoney.com is the go-to personal finance destination for investors and affluent consumers looking for strategic insights on investing, saving and spending. SmartMoney content and tools will also be available on an expanded personal finance section on MarketWatch.com.
All Things D
A fusion of technology, the Internet and media, AllThingsD.com features exclusive columns and videos by Walt Mossberg, Kara Swisher, John Paczkowski, Peter Kafka and Katherine Boehret.
The Wall Street Journal Office Network
The Wall Street Journal Office Network (WSJON) is a leading digital place-based media and marketing platform. In 760+ premier office buildings, across 15 U.S. markets, WSJON presents news from The Wall Street Journal alongside digital advertising on large, high-definition LCD screens. WSJON reaches nearly 1MM executives and professionals at their offices, when and where they make many purchasing decisions each business day.
The Wall Street Journal Digital Network is a leading digital resource for news, insight, and analysis from around the globe. The Journal's local and in-language platforms provide users with the information they need to make the best business, investment and lifestyle decisions.
For the complete list of Global ad opportunities, please visit wsjmediakit.com/global.
The Wall Street Journal Digital Network is continuously innovating and expanding its presence in the social media space. We leverage social networks, tools and capabilities to further engage our users, and create products that are social at their core.
"Meet the Reader" Video
More people are spending time with The Wall Street Journal franchise than ever before. Recent innovations in print, online, mobile, social, video and conferences provide entirely new levels of experience and engagement. "Meet the Reader" showcases a cross-section of readers candidly expressing how they use The Journal throughout the day.
> Audience Targeting
The Wall Street Journal Digital Network is taking a leadership position in privacy transparency. WSJDN will now be able to target in new beneficial ways to advertisers, with proprietary audience segments that combine demographic, brand and behavioral data that cannot be brought from any other publisher or ad network.
SUPPORTED ONLINE PROPERTIES
The Wall Street Journal
All Things D
Off The Shelf
Obtaining WSJDN audience information (registration & subscription) and merging with verified third-party data to make unique WSJDN-only audience segments such as:
• Net Worth
• Job Title
• Company Size
• Business and Leisure Travelers
• Early Tech Adopters
• Auto Intenders
• Watch/Jewelry Buyers
• Job Seekers
• And many more...
Layering several different types of behavioral, demographical & geographical info to make a unique segment only available on WSJDN. Past examples include:
• Smartphone Enthusiasts Excluding Apple Loyalists
• WSJ Print and iPad Subscribers
• Investment Bankers
> Research Capabilities
Knowledge is power.
Understanding your industry, competitors and customers will give your company the edge.
In every economic environment and across every industry, your company's success depends on the accuracy and depth of its intelligence.
This means understanding your audience and gearing your marketing communications accordingly. The Wall Street Journal offers clients and extensive array of tools that can help organizations gain the insight they need to better serve their customers.
Please contact your Journal sales representative to find out how our wealth of knowledge can enhance your marketing plan and foster your success.
To learn about The Wall Street Journal's print research capabilities, please visit wsjmediakit.com/newspaper/research.
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